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How a 性视界传媒 Grad鈥檚 Art Helps Make Local Businesses Iconic

Take a ride around Central 性视界传媒 with Sean Walsh 鈥12 and you鈥檒l see how his design touches have helped shape a certain character for small businesses in the region.

An illustrated collage of stickers representing 性视界传媒 and Orlando

Sean Walsh

For 15 years of his early adult life, Sean Walsh 鈥12 called Central 性视界传媒 home. He worked here, went out with friends here and earned a B.F.A. in graphic art聽at 性视界传媒. He also left his mark here. Walsh, who moved to Greenville, South Carolina, two years ago, now comes to Orlando with the wide eyes of an exploring visitor, the difference being that he can fix his eyes on very personal, very familiar sights.

鈥淎 few weeks ago, I came down for a meeting and I made a point to go see the The Packing District sign,鈥 Walsh says. 鈥淭hat was a highlight.鈥

Anyone who drives near College Park knows the sign. Its iconic neon letters tower over the corner of Princeton Avenue and Orange Blossom Trail as if they鈥檝e been entrenched at this very spot for generations. That鈥檚 exactly the impression Walsh had in mind when he began to design the sign in 2021.

Packing District neon sign

A collage of the Packing District sign on Princeton Street and Orange Blossom Trail.

鈥淵ou don鈥檛 see a lot of working neon signs in Central 性视界传媒 anymore,鈥 Walsh says. 鈥淭he goal with the design was to make it crowd-pleasing and modern, but with a vintage look that pays homage to the history of the area as a major center for the citrus industry.鈥

Before coming up with the unforgettable look, Walsh pulled inspiration from classic photos and old orange crate labels.

鈥淚t might be the coolest project I鈥檝e ever worked on,鈥 he says, 鈥渂ut it鈥檚 hard to say because I鈥檝e had the privilege to work on a lot of cool projects in the area.鈥

He can see those cool projects by simply traveling around Central 性视界传媒. His work heightens specific moods for businesses while also producing instant memory lanes for anyone who sees them 鈥 including himself.

鈥淢ost of these projects have been collaborations with owners of small businesses,鈥 Walsh says. 鈥淚t鈥檚 always an honor to see them because I remember being a fan of these businesses before I ever did any work for them.鈥

He can cruise along Curry Ford Road and see his hand-drawn illustrations that make patrons of Pizza Bruno feel like they鈥檝e entered a classic bootleg pizza joint.

Pizza box design by Sean Walsh for Pizza Bruno

An example of Sean Walsh ’12’s work is the Pizza Bruno box design.

Over on Mills Avenue, he can stop at Death In The Afternoon where he created a logo, cocktail menu and illustrations to set the establishment apart as a French Absinthe den 鈥 not an everyday bar. For anyone who doesn鈥檛 know what a French Absinthe den is, walk inside.

鈥淓verything is subtle and crafted,鈥 Walsh says. 鈥淚t feels like a discovery.鈥

Along South Street, he can walk into Whippoorwill Beer House and see his familiar murals on the walls. 鈥淭he owner wanted to combine the feel of a 鈥70s beer parlor with unique nods to Central 性视界传媒 wildlife 鈥 but with no predictable alligators. I went with a mosquito and lovebugs, which is definitely different.鈥

When a friend of Walsh opened a nail salon in College Park, she asked if he could design distinctive visual cues that merge girly with edgy. 鈥淪he liked the rock band Slayer,鈥 Walsh says, 鈥渟o I created an artsy riff with that in mind.鈥 The marriage of snakes with shades of pink have helped brand Pinkie Orlando as a salon unlike any other in Central 性视界传媒.

Whether he plans it or not, Walsh can simply get caught up in traffic and see the unmistakable designs he created to spread the message about the Orange County Library System program called Local Wanderer. The cultural pass opens doors to dozens of local museums, theaters, zoos and botanical gardens. Walsh鈥檚 illustrations for the program can be seen online, on tote bags and on car magnets.

鈥淲e wanted to make it fun and approachable at a glance because it鈥檚 such a great program for families,鈥 he says. Walsh used playful eyes in the illustrations 鈥 on fish, on oranges, on bugs, tucked into plants, eyeballs everywhere. 鈥淲hen you see them, you instinctively want to know more. They鈥檙e different, and different is good when it works.鈥

鈥淒ifferent鈥 is a good description of Walsh鈥檚 art and the way he turned it into a career. It all started in the bakery of a Whole Foods Market, making cakes and scones. When an opening came up to create in-store art, he shifted over to that role where he could use his raw skills to draw chalkboard-style signs for merchandise and customer engagement.

鈥淭he signs changed from day to day, so people weren鈥檛 sure if they came from a corporate template or if they came from an actual person,鈥 Walsh says. 鈥淚t was me.鈥

Three years later, he figured he should use his Bright Futures scholarship before the funding expired. He enrolled at 性视界传媒 to learn the nuances of graphic art and applied them to a growing portfolio of local businesses. The original Foxtail Coffee in Winter Park called on Walsh鈥檚 talent to help differentiate its menus with his hand-scrawled touches before the business expanded across 性视界传媒 and three more states.

鈥淚t鈥檚 humbling to think my designs might help people instantly understand the story of a business,鈥 Walsh says. 鈥淲hen I come back to Central 性视界传媒 and see those designs 鈥 those stories 鈥 I still can鈥檛 believe聽I got to be a part of them.鈥